The Word Alive to reschedule tour dates around Luke Holland’s underwear modeling career


Peoria, Arizona

Drummer and model Luke Holland will embark on his first ever cross country underwear- modeling tour for Calvin Klein this spring. He was recently offered a contract and named one of’s 50 Top Male Models. Luke Holland first started modeling when the Ford modeling agency contacted him for a contract. A young musician from Peoria, Arizona, initially known for his drum covers, Luke has since become the new face of Calvin Klein Bold Underwear and modeled for three of the brand’s campaigns in the Fall of 2015.

While Luke’s drum covers grew in popularity and undoubtedly overshadowed his band, he still managed to find time in his busy schedule to tour consistently with them. “At first I was collaborating with people like Tyler Carter, and then suddenly my channel views skyrocketed when I took my shirt off. Next thing I knew I was collaborating with artists like Ellie Goulding and Justin Bieber. That’s when I got the call from the modeling agency. It will be more difficult now that I have a full-time underwear modeling career to factor in, but the band has always been very supportive, they understand that the scope of my personal career is much bigger.”

The Word Alive has since cancelled their upcoming tour to support the new album. Sources cite their new tour dates will be announced as soon as the Ford Modeling Agency releases Luke’s runway tour schedule for Calvin Klein. Speculation is that the band will likely travel separately behind the A-list drummer, playing shows in or near the cities where his runway shows will take place.

Stay tuned for updates


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